Deutsche Bank – Responsibility

Global Impact Tracking – From setting to assessing goals

Our annual global Impact Tracking (GIT), rolled out in 2012, evaluates whether our investments are aligned with our goal of building social capital. The tool was set up to assess the impact of our programs and systematically collect feedback from our community partners. In 2013, it was extended from monitoring only flagship programs to all central and regional corporate citizenship investments (65 % of total). The analysis shows that our projects generate a lasting impact on the beneficiaries. Key insights of this new benchmarking are presented below.

Deutsche Bank Global Impact Tracking (GIT) im Überblick

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Cornerstones of Deutsche Bank’s flagship projects


Zentrale Ergebnisse des Global Impact Tracking

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Awareness and relevance of Deutsche Bank’s Project
among cultural professionals


Bekanntheit und Relevanz der Projekte der Deutschen Bank bei Kulturprofessionals