Deutsche Bank

Vision and Brand

Our vision

We aspire to be the leading client-centric global universal bank

We serve shareholders best by putting our clients first and by building a global network of balanced businesses underpinned by strong capital and liquidity.

We value our German roots and remain dedicated to our global presence.

We commit to a culture that aligns risks and rewards, attracts and develops talented individuals, fosters teamwork and partnership and is sensitive to the society in which we operate.


Our values and beliefs

Integrity

  • We live by the highest standards of integrity in everything we say and do
  • We will do what is right – not just what is allowed
  • We communicate openly; we invite, provide and respect challenging views

Sustainable Performance

  • We drive value for shareholders by putting long-term success over short-term gain
  • We encourage entrepreneurial spirit which responsibly balances risk and returns
  • We pursue lasting performance by developing, nurturing and investing in the best talent and by managing based on merit

Client Centricity

  • We earn our clients’ trust by placing them at the core of our organization
  • We deliver true value by understanding and serving our clients’ needs best
  • We strive to pursue mutually beneficial client relationships in which the value created is shared fairly

Innovation

  • We foster innovation by valuing intellectual curiosity in our people
  • We enable our clients’ success by constantly seeking suitable solutions to their problems
  • We continuously improve our processes and platforms by embracing new and better ways of doing things

Discipline

  • We protect the firm’s resources by always thinking and acting like owners
  • We live by the rules and hold ourselves accountable to deliver on our promises – no excuses
  • We achieve operational excellence by striving to ‘get it right the first time’

Partnership

  • We build diverse teams to generate better ideas and reach more balanced decisions
  • We put the common goals of the firm before ‘silo’ loyalty by trusting, respecting and working with each other
  • We act as responsible partners with all our stakeholders and regulators, and in serving the wider interests of society
Our brand

Deutsche is clear: we are here to perform – in business and beyond. We do this with a unique mix of passion and precision. This measured approach gives us the confidence to enable agile minds to look beyond the obvious, gaining advantage for everyone we work with.

Strong brands evoke strong emotions. Today everyone looks for personality in business, for the same reasons they look for it in people. It helps us decide who we trust, who we admire and who we’d like to work with.

Our claim has always been much more than a marketing slogan or advertising strapline. It defines our attitude and will continue to do so. It carries an inclusive proposition: performance represents all that we do for our clients, not just bottom-line results. Visually, we say it with more conviction, with more passion, in a new handwritten style.

Claim of Deutsche Bank – Passion to Perform



Our personality

We are:
passionate

Our passion is the passion to perform – as one bank.
The trust people place in us is based on our passion as individuals – we each make a difference.
That’s why to us at Deutsche, ‘Passion to Perform’ is more than just a claim – it is the way we do business.

We are:
precise

As a German global brand, a desire for accuracy, thoroughness and quality runs through our organization.
We understand issues in depth. This is why we keep things simple and clear.
The pursuit of excellence is a cornerstone of who we are and underpins everything we do.
The unique mix of passion and precision is behind Deutsche’s stability and performance.

We are:
confident

Our confidence is supported by our meritocratic tradition and culture.
Our confidence makes us a reliable partner for people with ambitious goals – in business and beyond.
Based on our leadership and beliefs, we build social capital.

We are:
agile-minded

At Deutsche, agile minds are at the heart of all performance. We are open-minded and embrace change in a globalised world.
As we constantly challenge the status quo, we value the differences that make a difference.
We recognize innovation’s social value to gain advantage for everyone we work with.

Our promise
What our stakeholders can expect from our brand:

Excellence
 

in idea origination and execution, in advice, product and service, delivering one bank with all its resources and capabilities

Relevant client solutions

understanding diverse client needs, adding value, building trust and commitments that endure

Responsibility
 

acting today, thinking about tomorrow, demonstrating transparency and leadership

Awards
Awards for Deutsche Bank – Rewards for our Passion to Perform
Our Passion to Perform has been rewarded internationally with numerous outstanding awards. more
Social Media

Deutsche Bank Social Media

We keep you in the loop with Twitter, Facebook, YouTube, flickr or our RSS news feeds and podcasts. more

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Last Update: March 10, 2014
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