Made for Good, Deutsche Bank’s enterprise programme for social good, won the “Launch” category at the European Excellence Awards ceremony in Berlin on December 8, 2016.
Explaining its choice, the jury said Made for Good “supports the success of pioneering ideas and business models to help drive positive change in society. An awareness campaign was launched globally in July 2016 which achieved standout viewing figures across intranet articles and external campaign pages. It has stimulated external interest and inspired employees.”
The European Excellence Awards were created to honour the most outstanding achievements of communications professionals in their field. They are hosted by Communication Director, the magazine for corporate communication.
A jury of communications specialists, ranging from in-house to agency communication experts, decides the awards. It evaluates the innovation, implementation, strategy and impact of the projects submitted and awards the best in European communications and PR.
Made for Good beat stiff competition from Allianz Global Assistance, AUDI, BBC Worldwide and Hasselblad, which were also shortlisted.