Finding your ‘Why’ – new podcast on the power of purpose for organisations

Tune into our new episode of This is Deutsche Bank, a podcast all about the news and trends shaping the world of banking and finance.

Defining the reason for a company’s existence – what we call its purpose – can be a game changer. Organisations that are able to do this grow faster than their competitors, and have more loyal customers and engaged employees, studies have shown. 

It is a journey that Deutsche Bank has been on for the past year. But why do organisations need a purpose at all? And once they have found it, how do they bring it to life? 

In this special episode, Alexander Wynaendts, Chairman of the Supervisory Board, speaks to Ben Alka, Global Head of Corporate Affairs and Strategy, about why he is so passionate about organisations finding their purpose and the reason he was convinced that it was the right thing to develop at Deutsche Bank. He also shares how companies can transform what can often be an abstract concept into something tangible that everyone can get behind, whatever their role.

“A purpose not only tells us what we want to do - it also tells us what we should not be doing. You'll find that very often when you have to take decisions about which direction to go, a simple question – does this fit with the purpose, yes or no? - gives you an answer in 99 out of 100 times. Just try it.”

The world is changing at an ever-increasing pace. With the help of the bank’s leaders and experts, This is Deutsche Bank’s regular episodes look at what these changes mean for the banking industry through stories, ideas and developments from across the world.  

This is Deutsche Bank is available on all major podcast platforms, including Spotify and Apple Podcasts, and as a video podcast on YouTube. 

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