Deutsche Bank's corporate citizenship activities to focus on education
In 2004 Deutsche Bank and its foundations spent a total of € 72.9 million worldwide on social and cultural causes compared with € 67.4 million in the previous year. Of this, € 5.4 million was disbursed via the Stiftungsfonds Deutsche Bank to promote science in research and teaching, both nationally and internationally. "What is important for us is not the absolute size of our engagement, but the long-term continuity of sponsored projects and also reliability towards our partners", von Heydebreck added. Last year the bank focused its corporate citizenship activities on social matters (30% of spending in Germany), education and science (25%), music (28%) and art (14%).
The bank's entire corporate citizenship activities are coordinated by the Corporate Cultural Affairs unit. Headed by Frank Trümper, this unit encompasses, besides the Deutsche Bank Foundation and the bank's not-for-profit organizations in Germany (Stiftungsfonds Deutsche Bank, Akademie Musiktheater heute), the bank's own art collection, its Historical Institute and the team responsible for environmental management and sustainability questions. There are also four internationally active philanthropic institutions (Deutsche Bank Americas Foundation, DB Africa Foundation, DB Citizenship UK and the Asia Foundation newly formed in December 2003), as well as the Alfred Herrhausen Society headed by Wolfgang Nowak.
Social and cultural sponsorship is becoming international
In 2004, the bank's social and cultural sponsorships worldwide amounted to roughly € 1,100 per employee. Of the total of € 72.9 million, more than half was spent on sponsored projects abroad, with the emphasis on United States of America and the United Kingdom. "Our social commitment is becoming more and more international. With our Asia Foundation, which began its practical work in 2004, the trend towards Asia will also continue in the long term. That is clear from our presently very large-scale activities to help overcome the damage caused by the tsunami catastrophe," said von Heydebreck.
Three leitmotifs of social commitment
Deutsche Bank's diverse social projects are focused on three leitmotifs: firstly, the principle of sustainability, which finds expression not only in the struggle against poverty with the help of microcredits (Deutsche Bank Microcredit Development Fund), but also in cultural and educational projects, such as the Berliner Philharmoniker's school projects (Zukunft@Bphil), which are sponsored by the bank and the aim of which is to introduce tomorrow's audiences to classical music.
The second leitmotif, the promotion of cultural diversity, is typified by initiatives to support a younger generation of opera directors (Akademie Musiktheater heute) or by Deutsche Bank's art collection which already comprises more than 50,000 works and is celebrating its 25th birthday in 2005 with a special exhibition at Deutsche Guggenheim Berlin.
The third guiding principle is our orientation to the holistic education of the individual - at all levels of the hierarchy. This is exemplified not only by the many university sponsorships or the partnership, supported worldwide by the bank, between schools and cultural institutions, but also by the projects for the reintegration of truants into the schooling environment. "Our objective is always to give people more opportunity to shape and culturally enrich their lives and to give them a better chance of a successful vocational future", von Heydebreck said.
For further information, please call:
Dr. Klaus Winker
Tel. +49 (69) 910-32249
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