Playing Shakespeare with Deutsche Bank, the Bank’s six-year partnership with Globe Education, was highly commended last week at the prestigious Charity Times Awards. The project was recognised in the ‘Corporate Social Responsibility Project of the Year’ category, in a shortlist including Lloyd’s, Tesco’s and Zurich.
As one of Deutsche Bank’s flagship educational initiatives, the project allows over 14,000 young people each year from London’s state secondary schools to attend a specially-created, free performance of a Shakespeare play; over 57% of the students that attend have never been to the theatre before.
Globe Education ensures the play is performed to the highest professional standards and that the dramatic staging is tailored to support the young audience’s learning according to the Key Stage Four (14-16 year olds) curriculum in the UK. Performances to date have included Macbeth, A Midsummer Night’s Dream and Much Ado About Nothing; In March 2013, Romeo & Juliet will be taking to the Globe Theatre’s iconic open-air stage.
When the project launched in 2007, research by Shakespeare’s Globe’s education team showed that GCSE students from London’s disadvantaged schools faced difficulty in understanding the plays when simply read in class, rather than seen in performance as originally intended. Since understanding Shakespeare is a core element of the English Literature curriculum in schools, this project has now helped over 60,000 young people in London to gain the qualifications they need to access employment and further education opportunities later in life.
This is not the first time that Playing Shakespeare with Deutsche Bank has been recognised as amongst the best examples of corporate community investment. In 2008, the project was key in Deutsche Bank earning an Arts & Business Innovation Award, which celebrates partnerships that have increased the public’s understanding of the connection between business and culture.
Playing Shakespeare with Deutsche Bank is part of the Bank’s extensive Corporate Citizenship programme in the UK; click here to find out more about Deutsche’s activities in this area.