Nothing works without water

Why are some drinks so popular? Beverage expert Mitch Collett from Deutsche Bank answers this and other questions in this engaging short video.

Video: How data is controlling the global beverage market. Explained in 99seconds

This video provides an insight into the world of beverages, highlighting current trends and the significance of data. You can also learn more about why sustainability is so important in the beverage industry.

Every day, we drink water, coffee, soda, or other beverages without giving it much thought. Rarely do we ask where they come from or what’s actually in them.

In this short clip, Deutsche Bank beverage analyst Mitch Collett highlights key trends in the industry and explains why sustainability, data, and health consciousness are becoming increasingly important.

This page was published in July 2025.

About Mitch Collett

Mitch Collett has been immersed in the beverage industry for over 15 years. He joined Deutsche Bank in 2020, following roles at Goldman Sachs. Over the past two decades, he has conducted economic analysis across a range of sectors – including food, consumer goods, media, and telecommunications – at firms such as J.P. Morgan and Cazenove. He holds a Master’s degree in Mechanical Engineering from the University of Bath.

We are interested in your opinion:

What is most important to you when it comes to your drink?

Please note: The vote is completely anonymous and will only be evaluated aggregated.

Emilia Eggert

… studied psychology and currently works in Deutsche Bank’s communications team. She’s always curious about new trends and loves good food and drinks in her free time.

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