July 8, 2009

dbFX celebrates three year anniversary - looking back at evolving retail FX market

dbFX.com, Deutsche Bank’s award-winning online foreign exchange (FX) trading platform for individual investors celebrated its third birthday last month, reinforcing its position as one of the market’s leading FX providers.

dbFX was launched by Deutsche Bank, in May 2006 to take advantage of growing investor interest in FX as an asset class and to bring the expertise of the world’s number 1 foreign exchange bank* to the retail market.  It has seen a number of significant milestones since its launch including the introduction of dbFX’s Arabic language platform (dbfxarabic.com) in October 2007, and its Managed Accounts and Introducing Brokers programmes in September the following year – ensuring investors are equipped with a comprehensive, global and blue-chip platform with which to trade FX. 

The foreign exchange markets have evolved significantly over the last three years, with incredible growth both on the institutional and retail side. There have been significant spikes in volatility and because the retail market has become more accessible and sophisticated, investors are increasingly better positioned to take advantage to diversify their portfolios. 

Below are some key milestones of note which reflect the continual evolution and innovative approach of the platform since launch:

  • May 2006: dbFX.com launched
  • October 2006 : Chinese website launched - dbFX.com.hk
  • October 2007: dbFX.com Arabic website launched
  • May 2008: Launch of ‘Introducing Broker’ and ‘Managed Accounts’ programmes
  • September 2008: dbFX.com website revamp
  • September 2008: Decimalised pricing introduced
  • May 2009: Profit & Loss Award: Best Retail Platform
  • June 2009: Launch of world-wide FX educated investor video series with Bloomberg

Additional initiatives are planned for this summer to continue this record of continual improvement, and to further improve the functionality and market intelligence available to dbFX.com investors. 

Commenting, Betsy Waters, global director of dbFX, said: “Deutsche Bank, with dbFX.com, was the first major global bank to bring a sophisticated trading platform to retail investors, and bring the benefits of Deutsche Bank’s award winning expertise in foreign exchange to the growing retail market.

“Since its initial launch into 20 countries in 2006, dbFX.com, like the FX market itself, has continued evolving and is now available in multiple languages in 82 countries around the world, providing investors with proprietary market insight and research from Deutsche Bank that is difficult to match. 

“ The retail forex market of 2009 is now very different from how it looked when dbFX launched in 2006. Today, a much greater number of participants in this market are larger private investors and active traders with trading styles and strategies similar to the institutional market.  dbFX provides the market liquidity that these forex traders are seeking.”

* Euromoney Poll, 2005 to 2009

For further information, please contact:

Zaman Toleafoa / James Marshall: 
+44 207 269 7244 / 7222

About Deutsche Bank

Deutsche Bank is a leading global investment bank with a strong and profitable private clients franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With 80,277 employees in 72 countries, Deutsche Bank competes to be the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people.