DBFX.com enhances website as customer base grows
dbFX, Deutsche Bank’s retail foreign exchange trading platform, has re-vamped its website, www.dbfx.com as it looks to provide enhanced functionality for clients. The new look website is part of dbFX’s commitment to creating a market leading foreign exchange (FX) offering, and a reflection of the continued growth and development of FX as an asset class of choice for retail investors.
The site further reflects the enhancements made to the dbFX.com platform earlier this year when it launched its ‘Introducing Broker’ program, a product targeted to financial intermediaries, and its ‘Managed Accounts’ program which allows providers to trade currencies / strategies on their clients behalf. dbFX recognises that its customers have different needs and so the homepage now has links to information on dbFX’s customized solutions. dbFX.com’s two other main customer groups are ‘Self Directed Traders’ and ‘API Traders’ - Automated Active Trading for high frequency traders. Further information on how dbFX can service these retail FX investors can also be accessed directly from the homepage.
Commenting, Betsy Waters, Global Head of dbFX Sales said: “The retail FX market is estimated to be growing by 30 per cent a year. It is essential that dbFX.com remains on top of its game and provides clients and potential clients with the very best platform available with which to trade the FX market. In recent months we have added a number of new customized solutions such as ‘Introducing Brokers’ and ‘Managed Accounts’ to our offering, and the enhancements to our website enable clients to view the benefits of these at the single click of a mouse button.
“Ultimately, dbFX.com has a cutting edge trading platform that is intuitive, easy to use and that provides all the information and functionality that clients need to trade effectively.”
Launched in 2006, dbFX.com is available in multiple languages, has 34 currency pairs and is accessible in over 70 countries around the world. It brings the benefits of Deutsche Bank’s award winning expertise in foreign exchange to clients, with Deutsche Bank ranked the No. 1 Foreign Exchange Bank in 2007 by Euromoney magazine for the fourth year running.
The new look website, and the dbFX.com platform itself, can be accessed at: www.dbfx.com
For further information, please call:
Zaman Toleafoa / Caroline Parker: +44 207 269 7244 / 7295
About Deutsche Bank
Deutsche Bank is a leading global investment bank with a strong and profitable private clients franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With 80,253 employees in 75 countries, Deutsche Bank offers unparalleled financial services throughout the world. The bank competes to be the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people.