Living longer starts earlier: why longevity is becoming a megatrend
A longer life changes not only how we think about our health; it impacts the way we work, how we spend our money and plan for our financial future. And the foundations are laid early.
Living to 100 – and making different choices today
What once seemed like a distant possibility is becoming a realistic prospect for millions of people. Longevity is not just an issue for older generations. It matters just as much to younger people, because a longer life changes how we live, work, save and plan for the future.
With more years ahead of us, health becomes more important, prevention part of everyday life, and financial planning a lifelong consideration. Longevity is about more than health. The longevity economy is influencing markets, business models and public policy, creating new opportunities and challenges for businesses, governments and individuals alike.
The question is no longer simply whether people will live longer, but how we use those additional years, who benefits from them and what they mean for business and society.
This video explores how longer lives are changing the way we think about health, wealth and ageing, what opportunities they create and why prevention is becoming an increasingly important part of the conversation.
Why is longevity relevant to everyone?
A long, healthy and financially independent life doesn’t start in old age; the foundations are laid much earlier. At the same time, longer lives mean asking ourselves a new question: if we gain extra years, how do we want to spend them?
Why is longevity becoming important now?
People are living longer than previous generations, while advances in prevention and healthcare are helping many stay healthier for longer. As a result, longevity is no longer just a medical topic. It influences how we think about our health, careers, finances and life plans.
What does longevity have to do with our financial future?
Longer lives also require a different approach to financial planning. How can I build sufficient assets early on so that I can remain financially independent and make my own decisions later in life?
Longevity in figures
64 segments
The Silver Economy spans 64 market segments – from AgeTech and longevity medicine to senior tourism, smart homes and financial protection.
27%
People aged 60 and over make up only around 15% of the world's population, yet they account for approximately 27% of global consumer spending.
US$ 4.5 trillion
Estimated size of the longevity-driven Silver Economy in 2026.
80 – 90 years
Today, most people can expect to live into their 80s or 90s – yet work, healthcare systems and financial planning are still largely designed for shorter lifespans.
“Adapting to longer lives is as crucial as adapting to AI or climate change”
Deutsche Bank and financial planning
Your wealth, your vision – expertly managed. Discover flexible strategies, tailored solutions and global insights to help you invest and manage your wealth with confidence.
Maike Tippmann
… once dismissed longevity as an overhyped buzzword. The deeper she delved into it, the clearer it became that it matters both personally and economically – with far-reaching implications for consumer markets worldwide.
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