News August 20, 2021

Sustainability as the ultimate luxury: how realistic?

Sustainability-as-the-ultimate-luxury-smallThe sustainable revolution has begun: the environment is the defining issue of our time, and younger consumers are seriously concerned about it. A new generation of consumers increasingly back their beliefs with their shopping habits, favoring brands that are aligned with their values and avoiding those that aren’t. Luxury goods companies are rushing to shine in ESG terms. But is it still mostly high level image building?

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