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Berlin, September 23, 2025
The 25 finalists of this year’s startsocial competition were honoured on September 22 at the Federal Chancellery in Berlin. The winners impressively demonstrated just how diverse social engagement can be, with initiatives focussed on education, inclusion or support during challenging life situations. Attending Monday evening’s ceremony were representatives from Deutsche Bank – a main sponsor of startsocial for over ten years now.
In his role as patron, Federal Chancellor Friedrich Merz thanked everyone for their commitment to society and said:
The Chancellor’s special award went to the TechTeens from Leipzig. The initiative from Leipzig set out to spark interest for STEM areas of study and in technological trends among students from grades 5 to 11 and also teaches them practical IT skills. At the same time, it strengthens the connection between schools and businesses by having employees from partner companies participate in a range of full-day programmes and events that give the young people authentic insights into life and career choices.
First-aid for the soul
Alexander von zur Mühlen, Member of the Management Board of Deutsche Bank, honoured the charity AufeinanderAchten e.V. from Dresden. The name of the charity says it all; it translates to “caring for each other”. Its “first-aid for the soul” initiative delivers knowledge and competence in dealing with mental health challenges. In addition, its members are part of professional networks and cooperations to educate about mental health, drive prevention measures and remove the stigma associated with mental illness.
Celebrating the mental health project, von zur Mühlen said: “Written in big, bold letters on their website are the words ‘Because learning to help is easy.’ – so it’s quite clear what they’re all about. Their ‘First-aid for the soul’ empowers people to recognise mental health challenges early on and provide competent psychological first-aid – whether in families, among friends, at work, or in educational settings like schools and universities. The initiative is having a material impact and is giving people more confidence and strength to help others dealing with mental health issues.”
The award ceremony at the Federal Chancellery marked the festive conclusion of the 2024/25 competition. Seven out of the 25 initiatives were awarded prize money totalling 35,000 euros. One of those initiatives was supported by a Deutsche Bank employee who volunteered her time as a coach.
“Help for Helpers” is the motto of the nationwide startsocial competition, which awards 100 four-month scholarships to initiatives that tackle social challenges with the help of volunteer coaches. Together with experts from business, the public sector and non-profits, they work on developing their organisations, projects and ideas. The 25 most convincing initiatives are invited to Berlin and seven of them are singled out for their exemplary commitment and awarded with prize money.
Deutsche Bank employees have supported more than 1,400 initiatives since 2012.
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