Eintracht Frankfurt and Deutsche Bank sign early partnership extension until 2035 – the most comprehensive agreement in the club’s history
Eintracht Frankfurt and Deutsche Bank are continuing their long-term collaboration. Ahead of schedule, they are extending the agreement for Deutsche Bank Park by eight years until 2035 and are broadening its scope. The new agreement now runs for the same duration as the existing stadium lease agreement with the City of Frankfurt.
By extending their partnership, the football club and the bank are sending a clear signal of continuity and reliability. By acting early, they are creating planning certainty and a strong foundation to sustainably develop the most comprehensive cooperation in Eintracht Frankfurt's history over the coming years. Both parties have agreed to keep the financial terms confidential.
“Our partnership with Deutsche Bank is special in many ways; it stands for trust, foresight and shared values,” says Axel Hellmann, CEO of Eintracht Frankfurt Fußball AG. “It forms a central foundation for our strategic development – economically, infrastructurally and with regard to our ambitions in national and international competition. The early extension is a strong commitment to the region, to Frankfurt and to the close connection between two strong brands. It has far-reaching significance and is crucial for Eintracht's long-term strategy.”
Our partnership with Deutsche Bank is special in many ways; it stands for trust, foresight and shared valuesAxel Hellmann, CEO of Eintracht Frankfurt Fußball AG
Two strong brands with regional roots and global reach
Eintracht Frankfurt and Deutsche Bank are two of the defining institutions of the Rhine-Main region and possess significant national and international relevance. Both embody the economic, social and cultural importance of Frankfurt as a financial centre.
The partnership connects two complementary forces. As a Bundesliga football club, Eintracht Frankfurt offers exceptional media reach, a deep emotional bond with fans and members, and a strong sense of regional identity. As Germany’s leading bank, Deutsche Bank enhances the partnership with global financial expertise and its influential role in business and society. This alliance creates mutual value and reinforces the leadership position of both partners in their respective fields.
“Eintracht Frankfurt is an exceptional club with international ambitions, regional strength and a clear stance – that’s an excellent fit for us,” says Christian Sewing, CEO of Deutsche Bank. “We are proud to maintain the naming rights to Deutsche Bank Park in the future. The partnership with Eintracht goes far beyond classic sponsorship: it is an expression of our long-term commitment to Frankfurt and to the people connected with this region. By renewing our agreement, we are also underscoring our commitment to the values that also define sport: performance, fair play and cohesion.”
Eintracht Frankfurt is an exceptional club with international ambitions, regional strength and a clear stance – that’s an excellent fit for us”Christian Sewing
Clear commitment to Frankfurt
Frankfurt’s Mayor Mike Josef welcomed the agreement, saying: “The partnership between Deutsche Bank and Eintracht Frankfurt clearly demonstrates both partners' commitment to Frankfurt as a location. It is by no means a given that two globally renowned institutions with roots in Frankfurt should cooperate so closely and reliably for many years – making it all the more commendable. Deutsche Bank is setting an exemplary standard here, especially at a time when Germany, as a business and sports location, urgently needs such clear and lasting signals.
Deutsche Bank Park has gained international recognition in recent years. It was established with the ambition of transforming the sports venue into a meeting place for all citizens, and this has been successfully achieved: through high-class events, concerts by world stars, thrilling sporting events, and diverse opportunities for sports activities, such as the climbing forest.
Deutsche Bank Park is now the most significant event venue in Hesse, not only during Eintracht's home matches, where the stadium's appeal is most visible and tangible, but also far beyond," Mike Josef concludes.
A partnership with real depth
A central component of the collaboration is Deutsche Bank's role as the “Official Banking Partner” of Eintracht Frankfurt. The club already uses the bank's products, services and expertise in key financial and service areas – from payment processes to advisory services. Deutsche Bank plays a leading role within the financial partner portfolio. Together, both partners intend to deepen their collaboration, further develop solutions, optimise processes and explore new approaches – with the goal of creating tangible added value for the club, its organisation and the fans.
One particularly tangible result of the collaboration is “mainpay”, the integrated payment system in Eintracht’s “mainaqila” app. Mainpay stands for modern, secure and fan-friendly payments – and will soon be even more deeply integrated into the stadium and event experience with further added values. Furthermore, the parties intend to introduce additional attractive financial products for the club's members and fans.
Beyond classic banking services, the partnership will also become even more visible in the club's sporting activities in the future. The Deutsche Bank will feature on the sleeves of the training and warm-up kit for the men's and women's professional teams, the U21 and – from the upcoming season – also the club’s youth academy. This will bring Deutsche Bank even closer to the core sporting business and anchors the brand in daily training operations – particularly for the women's and men's teams training at Deutsche Bank Park.
Deutsche Bank Park: a meeting place with a vision
Deutsche Bank Park will remain the cornerstone of joint activities in the future. The goal is to consistently develop the area into a modern, multifunctional event and meeting place – beyond match operations and with added value for the greater Rhine-Main region.
This approach is already being implemented – as the past years of partnership show: the new climbing forest on the stadium grounds combines sport and nature and is well suited to family outings. There is also a nature and adventure trail with several stations for environmental education, as well as a fitness trail. Recurring formats like the Easter egg hunt around Deutsche Bank Park also underscore the ambition to establish the location as a place for experiences beyond match days.
The partners are continuously developing service and digital approaches in stadium operations – with the aim of simplifying processes, reducing waiting times and significantly elevating the visitor experience. One of the things that will support this ambition is the flagship project to expand cashless options for food and beverages at the ground with a frictionless kiosk designed to offer fans an even faster, smoother and completely cashless shopping experience. Another project aims at establishing an annual financial education event for schoolchildren from Frankfurt and the surrounding area.
With this long-term partnership, visitors to Deutsche Bank Park can look forward to a wide range of new experiences and developments – in the stadium, throughout the surrounding area, and beyond.
About Deutsche Bank
Deutsche Bank provides retail and private banking, corporate and transaction banking, lending, asset and wealth management products and services as well as focused investment banking to private individuals, small and medium-sized companies, corporations, governments and institutional investors. Deutsche Bank is the leading bank in Germany with strong European roots and a global network.
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Eintracht Frankfurt and Deutsche Bank are continuing their long-term collaboration. Ahead of schedule, they are extending the agreement for Deutsche Bank Park by eight years until 2035 and are broadening its scope. The new agreement now runs for the same duration as the existing stadium lease agreement with the City of Frankfurt.
By extending their partnership, the football club and the bank are sending a clear signal of continuity and reliability. By acting early, they are creating planning certainty and a strong foundation to sustainably develop the most comprehensive cooperation in Eintracht Frankfurt's history over the coming years. Both parties have agreed to keep the financial terms confidential.
“Our partnership with Deutsche Bank is special in many ways; it stands for trust, foresight and shared values,” says Axel Hellmann, CEO of Eintracht Frankfurt Fußball AG. “It forms a central foundation for our strategic development – economically, infrastructurally and with regard to our ambitions in national and international competition. The early extension is a strong commitment to the region, to Frankfurt and to the close connection between two strong brands. It has far-reaching significance and is crucial for Eintracht's long-term strategy.”
Two strong brands with regional roots and global reach
Eintracht Frankfurt and Deutsche Bank are two of the defining institutions of the Rhine-Main region and possess significant national and international relevance. Both embody the economic, social and cultural importance of Frankfurt as a financial centre.
The partnership connects two complementary forces. As a Bundesliga football club, Eintracht Frankfurt offers exceptional media reach, a deep emotional bond with fans and members, and a strong sense of regional identity. As Germany’s leading bank, Deutsche Bank enhances the partnership with global financial expertise and its influential role in business and society. This alliance creates mutual value and reinforces the leadership position of both partners in their respective fields.
“Eintracht Frankfurt is an exceptional club with international ambitions, regional strength and a clear stance – that’s an excellent fit for us,” says Christian Sewing, CEO of Deutsche Bank. “We are proud to maintain the naming rights to Deutsche Bank Park in the future. The partnership with Eintracht goes far beyond classic sponsorship: it is an expression of our long-term commitment to Frankfurt and to the people connected with this region. By renewing our agreement, we are also underscoring our commitment to the values that also define sport: performance, fair play and cohesion.”
Clear commitment to Frankfurt
Frankfurt’s Mayor Mike Josef welcomed the agreement, saying: “The partnership between Deutsche Bank and Eintracht Frankfurt clearly demonstrates both partners' commitment to Frankfurt as a location. It is by no means a given that two globally renowned institutions with roots in Frankfurt should cooperate so closely and reliably for many years – making it all the more commendable. Deutsche Bank is setting an exemplary standard here, especially at a time when Germany, as a business and sports location, urgently needs such clear and lasting signals.
Deutsche Bank Park has gained international recognition in recent years. It was established with the ambition of transforming the sports venue into a meeting place for all citizens, and this has been successfully achieved: through high-class events, concerts by world stars, thrilling sporting events, and diverse opportunities for sports activities, such as the climbing forest.
Deutsche Bank Park is now the most significant event venue in Hesse, not only during Eintracht's home matches, where the stadium's appeal is most visible and tangible, but also far beyond," Mike Josef concludes.
A partnership with real depth
A central component of the collaboration is Deutsche Bank's role as the “Official Banking Partner” of Eintracht Frankfurt. The club already uses the bank's products, services and expertise in key financial and service areas – from payment processes to advisory services. Deutsche Bank plays a leading role within the financial partner portfolio. Together, both partners intend to deepen their collaboration, further develop solutions, optimise processes and explore new approaches – with the goal of creating tangible added value for the club, its organisation and the fans.
One particularly tangible result of the collaboration is “mainpay”, the integrated payment system in Eintracht’s “mainaqila” app. Mainpay stands for modern, secure and fan-friendly payments – and will soon be even more deeply integrated into the stadium and event experience with further added values. Furthermore, the parties intend to introduce additional attractive financial products for the club's members and fans.
Beyond classic banking services, the partnership will also become even more visible in the club's sporting activities in the future. The Deutsche Bank will feature on the sleeves of the training and warm-up kit for the men's and women's professional teams, the U21 and – from the upcoming season – also the club’s youth academy. This will bring Deutsche Bank even closer to the core sporting business and anchors the brand in daily training operations – particularly for the women's and men's teams training at Deutsche Bank Park.
Deutsche Bank Park: a meeting place with a vision
Deutsche Bank Park will remain the cornerstone of joint activities in the future. The goal is to consistently develop the area into a modern, multifunctional event and meeting place – beyond match operations and with added value for the greater Rhine-Main region.
This approach is already being implemented – as the past years of partnership show: the new climbing forest on the stadium grounds combines sport and nature and is well suited to family outings. There is also a nature and adventure trail with several stations for environmental education, as well as a fitness trail. Recurring formats like the Easter egg hunt around Deutsche Bank Park also underscore the ambition to establish the location as a place for experiences beyond match days.
The partners are continuously developing service and digital approaches in stadium operations – with the aim of simplifying processes, reducing waiting times and significantly elevating the visitor experience. One of the things that will support this ambition is the flagship project to expand cashless options for food and beverages at the ground with a frictionless kiosk designed to offer fans an even faster, smoother and completely cashless shopping experience. Another project aims at establishing an annual financial education event for schoolchildren from Frankfurt and the surrounding area.
With this long-term partnership, visitors to Deutsche Bank Park can look forward to a wide range of new experiences and developments – in the stadium, throughout the surrounding area, and beyond.
About Deutsche Bank
Deutsche Bank provides retail and private banking, corporate and transaction banking, lending, asset and wealth management products and services as well as focused investment banking to private individuals, small and medium-sized companies, corporations, governments and institutional investors. Deutsche Bank is the leading bank in Germany with strong European roots and a global network.
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