September 28, 2009

dbFX uses social media to engage with FX traders

dbFX, Deutsche Bank’s online retail foreign exchange (FX) trading platform is using social media sites such as Twitter, YouTube, Facebook and LinkedIn to connect with FX traders and attract new visitors to dbfx.com site.

The Twitter page is updated regularly by dbFX staff members and offers news and updates from the team, including announcements of future webinars and seminars and market information.

13 video tutorials have been uploaded onto YouTube which demonstrate how to use the dbFX trading platform, as well as an introduction to the Dr. Doug Hirschhorn video series on the ‘Psychology of Trading.’

“Our clients are highly sophisticated users of online tools and we want to be able to better engage with them in a format that is most efficient and convenient. Social media offers opportunities for instant dialogue and information sharing which is key for traders in the dynamic FX market place.” said Betsy Waters, Global Director, dbFX.

Social media sites are extremely active with YouTube and Twitter receiving over 20 million and 3 million unique visitors* respectively every month – enabling users to communicate instantly online on a personal level.

Launched in May 2006, dbFX.com is available in multiple languages, has 34 currency pairs and is accessible in more than 70 countries around the world. It brings the benefits of Deutsche Bank’s award winning expertise in foreign exchange to clients, with Deutsche Bank ranked the No. 1 Foreign Exchange Bank in 2008 by Euromoney magazine for the fifth year running+.
 
The platform can be accessed at:  http://www.dbfx.com/

*ComScore 2009
+ Euromoney Foreign Exchange poll 2008


For further information, please contact:

FD
Zaman Toleafoa / James Marshall 
+44 207 269 7244 / 7222

Mediacom
Omar Kattan
+44 207 158 5246



About Deutsche Bank

Deutsche Bank is a leading global investment bank with a strong and profitable private clients franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With 78,896 employees in 72 countries, Deutsche Bank offers unparalleled financial services throughout the world. The bank competes to be the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people.

http://www.db.com/