#NotAlone: Deutsche Bank launches a global campaign and steps challenge for young mental health
During the last year up to 1.5 billion young people worldwide have been out of school due to lockdowns, according to the 2020 UNESCO Global Education Monitoring Report. Disruptions to education and training caused by the COVID-19 pandemic have had profound impacts on young people’s learning, social development and self-confidence, resulting in increased isolation, anxiety and depression. Self-harm and domestic abuse are also on the increase.
“Empowering the next generation to reach their full potential is one of the core commitments of our corporate social responsibility strategy. That is why we are launching the #NotAlone campaign as part of our global Born to Be youth engagement programme to address the impact of COVID-19 on the mental health of young people. We are partnering with expert charities in this space and by providing financial support for strategic programmes,” says Lareena Hilton, Global Head of Brand Communications and Corporate Social Responsibility at Deutsche Bank.
In more than 30 countries, Deutsche Bank has identified charitable partners that support the mental health of young people, for example by providing professional advice, coaching programmes, helplines or mental well-being sessions. The bank will be running regional steps challenges as part of the #NotAlone campaign to help its employees look after their own health and wellbeing too. By taking part in these, they can earn extra funding for Deutsche Bank’s charitable partners as specific targets are met.
“The pandemic has had a significant impact on the physical and mental health of people across the world. I am proud that our #NotAlone campaign will provide much needed financial support for our charitable partners and help the next generation better manage the challenges they face,” says Michael Ilgner, Global Head of Human Resources & Real Estate at Deutsche Bank.
Deutsche Bank and the global consulting firm Corporate Citizenship conducted a horizon scanning research project on the mental health impact of COVID-19 on young people with the following findings: 40% of young Germans said their mental health has been affected by the pandemic, and 1.5 million young people will need mental health support in the UK alone. The pandemic has also heightened worries about the future, with education and career paths at risk. 25% of young people in the US have had suicidal thoughts during lockdown. In Asia, calls to domestic abuse helplines for young people have increased by 50%. And worldwide, one in three young people do not have the tools to access remote learning or other online support.
For further information please contact:
Deutsche Bank AG, Media Relations
Tim Oliver Ambrosius
Phone: +49 (0)69 910 42648
Deutsche Bank AG, Corporate Social Responsibility
Phone: +49 (0)69 910 62218
About Deutsche Bank
Deutsche Bank provides retail and private banking, corporate and transaction banking, lending, asset and wealth management products and services as well as focused investment banking to private individuals, small and medium-sized companies, corporations, governments and institutional investors. Deutsche Bank is the leading bank in Germany with strong European roots and a global network.