Deutsche Bank has inked a multi-year agreement to expand and deepen its partnership with the Eintracht Frankfurt football club. The partnership goes beyond mere sports sponsorship activities and naming rights; it is also about jointly developing new business models and products that transcend the stadium experience of today and make their way into people’s everyday lives.
The contract is for seven years, with an option to extend. All events, concerts and Eintracht Frankfurt home games will take place in the “Deutsche Bank Park” up to at least June 30, 2027. Both partners have agreed to keep the annual sponsoring costs confidential.
Deutsche Bank is delighted to have successfully concluded the contract and is looking forward to planning for the future. However, in view of the current coronavirus crisis, the bank’s top priority right now is the health and safety of its employees, clients and business partners. Deutsche Bank’s focus now is on how to help clients in these difficult times.
Deutsche Bank and Eintracht Frankfurt will jointly disclose the details of their partnership and the concept for the Deutsche Bank Park in due course.